Why exactly do people visit websites? Content is typically the main driver of every visit. Every designer wants to present the content on their website in the most practical and understandable way possible because the content is of the utmost importance. Therefore, it should come as no surprise that choosing a layout for your content is one of the first steps designers do when beginning a new project.

Contrary to popular belief, not every website should have a completely unique web style in order to achieve the project’s objectives. You’ll find that a lot of prominent websites have similar layouts if you visit any of them. This isn’t an accident or a result of sloth; rather, these layouts offer the following three key benefits:

They are useful. Common website layouts have spread because consumers have shown they can adapt to them.
They are well-known. By being familiar with users, one may produce a positive user experience. When visitors notice familiar features arranged as they would anticipate, they have a pleasant sense of deja-vu. People will therefore give the content more time to sink in rather than concentrating on the page’s distinctive look.
Savings are made. Saving time by leveraging pre-existing site design. Less effort will be spent experimenting with the layout, and more time will be devoted to the visual hierarchy and other design elements that directly affect the user experience.